Email Marketing is used by thousands of businesses of all sizes across the globe because marketers try to promote brand awareness among customers, establish better relationship between a company and its customers and persuade new and current customers to make a purchase. Email marketing is all about sending commercial messages to customers via email. Social media digital marketing has become extremely popular these days but it really does not mean that email marketing has become ineffective. 

Here are some benefits that show email marketing is effective method;

Email marketing is very simple. You just have to maintain a mailing list and send company’s commercial messages on email addresses mentioned in mailing list.

Email marketing impulses sales and converts more leads into customers. According to findings of a report, 66 percent of online consumers made a purchase as a result of an email marketing. Marketers believe email marketing produces positive Return on Investment (ROI)". It is to be noted that email coupons are very operative in driving both online and in store sales. 

Email marketing allows marketers to directly interact with customers which is somewhat difficult with traditional marketing channels. It also allows you to send personalized emails to clients with your user name. In order to maximize results of your marketing campaign, you can divide your mailing list into smaller lists and can send personalized messages on these small mailing lists.

Email marketing is highly targeted. Your email marketing messages will only reach those whom you want to target. On the other hand, there is a possibility that ads of your brand on TV, radio, print media or social media might be received by people they are not indented at.

It helps you keep your customers up-to-date about latest activities at your brand such as discounts, arrival of new products, etc. Customers also check email marketing messages from their favorite brands for latest updates. Regular email messages from brand helps in spreading brand awareness among the customers.

Email marketing allows you to reach wide range of audience in few seconds. All your clients living in different parts of the world will receive your email messages in few seconds and all at the same time.

You can measure effectiveness of your SEO campaign with help of click-through, open up and conversion rates. Once you get to know about the faults of your email marketing campaign, you can correct those short comings to make your campaign successful.

Marketing through email is low-cost as compared to other marketing channels such as direct mail, radio and TV. Email marketing is a best choice for small businesses with low marketing budget. You can do email marketing without a big team comprising of designers, marketers and business analytics. You can run a successful email marketing campaign with help of good email marketing platform and an intelligent marketer who knows all strategies of email marketing efficiently.