In this era of technology, to run a business successfully and to meet its goal companies need to have an online presence. For this reason, your website should show up in search results according to related key words and it is only possible with best SEO techniques implemented by SEO experts. SEO plays an important role in success of online business websites. The basic aim for the website owner and SEO is to get the traffic. A good website should always be user friendly, appealing and SEO designed.

What Is SEO?
Due to advancement in web development and designing there are number of new techniques that are being used for best results and outputs. SEO is one of them to improve the ranking of website. Search Engine Optimization is basically used to enhance your website as well as for marketing strategies. It improves online visibility of the website and maximize ranking that enhance your business.

How important SEO is?
Search engine optimization is very important for maximize the ranking of your website. SEO is a way to increase the ranking of website. SEO is very necessary not only to enhance the ranking but also to maximize traffic flow, attract advertisers, produce online revenue and to fulfill the goals and aims of the business so you can say that success of a website very much depends on SEO technique and SEO experts helps you a lot to achieve all these goals.

Important Factors in SEO
Research, Reporting, Content writing, Page/ Web site Optimization, Link Building and Post Optimization are some of the important factors in SEO. Proper assessment, analysis and proper planning and strategy is very important in SEO.

RESEARCH
In SEO research includes key word research and competitive research.

Key Word Research
Online tools help a lot in the process of key word research. Keywords should then be correlated with target personas and need states to help drive the build of content that is enhanced for people first and search engines second.

Competitive Research
This process determines the client site’s position against its competitors. Many SEO metrics, including indexed content, Alexa rating, inbound links, domain age, and social media are being used in this process.

REPORTING
The next step is defining the goals and objective and then reports these properly. Progress of these goals are analyzed and then reported. Adjustments to the SEO plan can be made according to the findings of these progress reports.

CONTENT BUILDING
Content plays a very important role in SEO. A good content according to business goals with perfect and interesting information makes it possible that users stay more on your site and even visit it repeatedly. Good content having key words helps in the process of search engine optimization.

Page/Website Optimization
The next step in process of SEO is page optimization. Once content is built the next step is increasing the usability of website and makes it user friendly by different advanced tools.

LINK BUILDING STRATEGY
Link building is just like a measurement plan in SEO process. Develop website content is not enough. This content should be enhanced through other harmonized content, outreach and other manual compliance link building.

POST OPTIMIZATION
As reporting has been done in the early phase of the SEO process should be done again at regular interval that is called post-optimization. Rankings, site traffic and other key metrics can then be compared to pre-optimization levels, giving measurable results to the SEO plan.

Conclusion
While designing a website SEO should be keep in mind. If a site is not SEO friendly, user traffic will be low. A site designed with SEO in mind will be indexed and ranked by search engines. This will increase visitor traffic and online revenue as well as make sure the success of your site.