A successful website will set your business apart from your competition and it plays a very important part in digital marketing because all other digital marketing elements direct visitors to your website, which should effectively convert visitors. Basics of website design that produce conversions are using best SEO practices and tools, having a great user experience, and benefit from the analytics that websites offer. So, you can say that in the digital world a website is very important for every type of business either small or big. The following features helps to build a perfect website and helps in digital marketing.

Your website should build credibility for your business. To build this credibility there are some core expectations and it helps to give you potential business.

Your brand should deliver a clear message while making an emotional connection to your users. Good brands build credibility, credibility builds equity, and equity means more value for your business.

Making the content and flow of your website comprehensible and easy to use will directly set you apart from your competition. The key point is to make information accessible in a way that makes sense. 

Numerous social media outlets make building credibility about more than just your website. Being involved within the social media land being attentive of how your business is being depicted within those outlets is critical to structure reliability and being sociable.

Your website should clearly articulate what you do, how you do it and why you provide that product or service better than anyone else. Future clients are looking for someone they can trust. 

The combination of a content strategy through "blog” within your website is critical. Developing this plan for consistently posting unique and expert advice about your service will target the audience that’s looking for you. Establishing expertise on your website designing will not only rise your search-engine approach ability, but will develop your followers’ trust in your business. 

An effective website doesn’t just catch attention, but indulges your users to want to know more about your business, while at the same time giving them an outlet to access further information. It is called "Call to Action.” A call to action can take different forms, whether it be to "Sign up for our Email Newsletter,” or "Contact Us Today,” or "Buy Our New Book.” The end goal, however, is the same—produce new business. By making yourself, your knowledge and your products available on your website, you’re giving your users some form of interaction and initiating a new relationship.